It’s hard to believe we are reaching out again with an update on wildfires in Napa Valley and Sonoma County. These circumstances have always been personal for our WineCountry Media team, as we work and live in these communities and know the people behind the businesses and organizations affected — for some the loss has been truly unimaginable.

2020 has been made up of an extraordinary collection of challenges for all of us. While we truly believe we will overcome this together, we are heartbroken for our neighbors and all who have been impacted.

Our mission at WineCountry has always been to connect you, our valued audience, with the people, places, and products from Wine Country regions around the world. Now, more than ever, we want to support our regions by sharing a vision of optimism for Napa Valley and Sonoma County. This vision includes two messages: Hope and Help.

HOPE

There is no shortage of media coverage highlighting photos and video of the devastation caused by these fires. Although these images are real and the situation is serious, they only tell part of the story.

We believe our job is to tell a broader story. To share narratives of business and individuals, first responders and volunteers, and to highlight the character and resiliency of the people of Napa Valley and Sonoma County.

Our regions have faced these challenges in the past, and each time, have exhibited resiliency and strength. As the vines have taught us, stress brings about change and growth.

HELP

Buy and drink a bottle of Napa Valley or Sonoma County wine or join the wine club of a favorite producer from this region, then continue to show your support by reaching for their exceptional wines regularly.

Donate to the Napa Valley Community Disaster Relief Fund and/or the Redwood Credit Union Community Fund. These Funds will continue to provide immediate response grants for additional safety net services, like legal and housing assistance, as well as the launch of cash assistance available to homeowners and renters affected by the fires.

Plan a visit to Napa Valley and Sonoma County. The combination of COVID-19 and the wildfires have made visiting these beautiful regions more challenging in 2020, but many parts of Napa Valley and Sonoma County are still safely welcoming visitors. Your visits have a huge impact on supporting the recovery and growth of our communities.

Our heartfelt thanks for your concern for our beloved region. The love and positive energy continue to arrive from all parts of the world, encouraging us all to move forward. For that, and for the dedication of our first responders risking their lives to save our communities, we are eternally grateful.

The whole WineCountry team looks forward to seeing you in Wine Country soon.

Cheers – Mike, CEO of WineCountry Media